In 2001, a video studio was created at the "PROPAGANDA" Center of Communication Technologies. The advantage is that the documentary, corporate and presentation films produced here are absolutely in line with goals and objectives of informational and advertising campaigns, creating a powerful synergetic effect of the campaign. Today, the "PROPAGANDA" CCT is the only Russian PR agency equipped with its own video studio. Advantages of the movie are as follows. First, no other medium can be so realistic in reproducing the motion as the film: if the process, the dynamics, the stages need to be shown, there is merely no other alternative. Second, the film is a combination of efficient and often spectacular visual images, words, music, by means of which the author of a documentary or a presentation film softly influences target audiences. Scientific researches have proved that the information received simultaneously through eye and ear is perceived and memorized better than the information received through only one of the two ways. In our video studio we create:
corporate films (for prospective and strategic partners, clients, internal audiences);
training films (for internal HR and PR services, regional partners, dealers, shareholders, etc.);