Media analytics

Today, monitoring and analysis of public sources of information are one of the key tools for developing and adjusting startegies, action plans of organizations and political campaigns. As we know, the one in possession of information possesses the world, that's why it is important to be informed not only about actions of partners, governmental and regulatory authorities, but also of competitors; to be informed of any innovations, up-to-date technologies of the researched market. The high level of awareness and transparency of the society allows us to keep in line, to conduct content analysis of a specific subject matter.

The "PROPAGANDA" Center of communication technologies disposes of the best Russian and foreign electronic libraries and archives containing over 2 thousand of information sources.

Informational, analytical and expert support of projects at each stage of a PR campaign, from offer preparation to the action efficiency, forms an important part of the "PROPAGANDA" CCT's work. In particular, we conduct:

Monitoring of media and other public sources:

• current and retrospective analysis of media (federal, regional, foreign press and electronic editions) to a specific matter;
• periodically preparing theme overviews (digests);
• media materials clipping;
• author's quotations selection to a specific matter;
• forming and keeping event cards to a specific matter.

Content analysis of mass media and other public sources:

• quantitative assessment of results of PR campaigns, analysis of informational coverage;
• analysis of publications following a PR campaign;
• studying the information field of activity of companies, organizations, politicians, events for a specific period;
• reconstructing communicative programs and competing PR campaigns based on media materials;
• assessment of risks and prospects of informational campaigns;
• exclusive media researches and products.