Support of organizational changes
The attention to the phenomenon of corporate culture in Russia today is connected first of all with the changes which have occurred, or are occurring now in Russian big and middle-size companies. This includes mergers and acquisitions, company and staff schedule restructuring, change of owners, implementation of new technologies, development of new business lines, implementation of new managerial systems. Such organizational reforms always give rise to the ooposition of the persons concerned.
The experience of the "PROPAGANDA" Center of communication technologies' specialists in supporting changes in Russian companies allows elaborating and implementing efficient programs aimed at minimizing the risk of opposition, and at involving employees into the reforms as actors.
For the puposes of supporting internal organizational changes in a company, a number of conditions shall be complied with. First, every active and passive participant of the changes should know the content, and understand the meaning and the objectives of the changes. Second, emotional acceptance of the changes by the employees shall be achieved. Third, employees shall participate in the changes. Specialists of the "PROPAGANDA" CCT can elaborate and realize the complete set of measures for meeting all the above conditions for a successful support of changes.
Last projects on the given subjects
INFORMATIONAL CAMPAIGN SUPPORTING THE TRANSITION TO A SINGLE SHARE OF TYUMEN OIL COMPANY (TNK)
To inform minority shareholders, employees of extracting subsidiaries of Tymen Oil Company, and other target groups in Nizhnevartovsk about goals, mechanism and consequences of the program for transition to the single share.
In detail