Оценка корпоративной культуры

Корпоративные мероприятия

Комплексное сопровождение программ развития корпоративной культуры


Last materials on the given subjects

"Ооо корпоративной идентичности"
Журнал Управление компанией (ЖУК), №2 (69) 2007
In detail

Продвижение внутреннего имиджа компании

Internal integration and corporate identity management

Corporate identity of a company's staff is the key element of motivation and corporate culture. The corporate identity is the feeling of belonging to the company you work with. If an employee has the feeling, it means that he not only is aware of the company's ideals, strictly complies with the rules and behavioral norms of the organization, but also completely accepts the corporate values, associates himself with the company, and builds his activity based on the principles and norms in force in the organization.

Specialists of the "PROPAGANDA" Center of communication technologies have developed and successfully implemented in practice their own methods of forming corporate identity with a company's employees. The "PROPAGANDA" CCT elaborates unique complex propgrams of measures for building up the corporate identity, taking into account all specific features of the company: profesional environment, behavioral norms adopted, region of presence, historical specificity of each business unit of the company, etc. Such an approach allows building a single space of values with a maximal effect, and optimizing the social and psychological environment.

Complex programs of measures for building up the corporate identity include the translation of values and norms within the company, taking into account the specificity of each target group (top managers, middle managers, workrs, etc.), adaptation (assimilation) of values and norms of the company's business units and departments' subcultures, creating conditions for realization of individual employees' values; forming a positive attitude with the employees toward the company's common values.

Last materials on the given subjects

PR - един!
Статья Галины Сидоровой в альманахе "Внутрикорпоративный PR", Имидж-Медиа, 2010.
In detail


Last projects on the given subjects

INFORMATIONAL CAMPAIGN SUPPORTING THE TRANSITION TO A SINGLE SHARE OF TYUMEN OIL COMPANY (TNK)
To inform minority shareholders, employees of extracting subsidiaries of Tymen Oil Company, and other target groups in Nizhnevartovsk about goals, mechanism and consequences of the program for transition to the single share.
In detail