Reputation consulting
Reputation is an intangible asset of a company, increasing its market value, providing favorable conditions of searching for partners and suppliers, attracting more clients, helping in the dialogue with regulatory authorities, shareholders, other social groups. Integral components of the corporate reputation are: efficient business relationships, positive image, strong positions in regions, social responsibility in the business. All this as a whole allows maximizing general efficiency of the company's business. The "PROPAGANDA" Center of communication technologies' goal, in terms of the 'Reputation Consulting' line, is namely the maximization of efficiency of its clients' business. The "PROPAGANDA" CCT focuses on developing efficient methods, technologies, and tools of building the business reputation. Communication are only one of the many tools of building the business reputation. The "PROPAGANDA" CCT's consultants not only help their clients to make publicity, but also can participate in developing the business strategy, planning of activities, programs, and PR actions.
Last materials on the given subjects
Управление репутационными рисками в условиях минимизации pr-бюджета
Статья Ольги Безгодовой в журнале "Индустриальный и B2B маркетинг"
In detail
Антикризисный PR: инструкция для пользователя
Презентация выступления Ольги Андрюхиной на региональной PR-конференции «Антикризисная PеRезагрузка: новые стратегии»
In detail