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Project cases
ELECTIONS TO THE DUMA OF KHANTY-MANSIYSK AUTONOMOUS DISTRICT
On March 12, 2006, elections of deputies to the Duma of Khanty-Mansiysk autonomous district - Yugra took place. The "PROPAGANDA" CCT provided support to the party list, the three-mandate electoral district list, and a number of single mandates nominated by Khanty-Mansiysk branch of the "Edinaya Rossiya" All-Russian Party. The specialists had to make at least 2/3 of the Duma (at least 19 mandates) nominated by the regional branch of the "Edinaya Rossiya" to be elected.
Subject to the limited resources available, it was suggested creating a united "Brain center", including public officers, members of the "Edinaya Rossiya", and representatives of the "PROPAGANDA" CCT, to examine the task as a whole, and not for each individual electoral district.
Following a study of municipal units of Khanty-Mansiysk Autonomous District - Yugra, a universal strategy of the election campaign was developed, with individual territorial tactics for big communities. The study also allowed analyzing resources of single-mandate candidates and to identify the "problem" districts where the candidates' rating was law, or the competition was strong.
According to territorial tactics and individual single-mandate districts requiring reinforcement of resources, united election headquarters were formed for the party's list, the three-mandate districts, and the single-mandate candidates. In places where the rating of the "Edinaya Rossiya" single-mandate candidates was high, and victory was forecasted, or the candidates had already their own consulting teams, separate headquarters were created, with a separate agitation field for the list, and the single-mandate headquarters were communicated with via the district "Brain Center".
All electoral activities on the party list were agreed with each single-mandate district consultant, in order to reinforce each other. The united schedule of meetings, district activities conducted successively in different single-mandate districts, flexible system of working with mass media, PR activities involving single-mandate candidates, the united format of agitation products allowed achieving a high level of presence of the agitation materials and of information about the activity of the "Edinaya Rossiya", without 'overloading' the electors. Project results 21 candidate of the "Edinaya Rossiya" became Duma deputies of Khanty-Mansiysk auonomous district - Yugra. Voting on the party's list showed an unprecedented level of support of the "Edinaya Rossiya" party in 2006, at a level of 53%.
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